Architectural Art & Logos
By managment on November 27th, 2009
Architectural art is probably a bit of a vague term which does cover a very large area of styles and products from kitchen handles to massive wall cladding.
So for want of a better way of doing this it is probably simpler for me to try to explain what a few of my ideas are and then leave the rest of it up to you.
Please remember that I am not a “commercial” logo design company nor am I any sort of design studio.
Which I am glad that I am none of those.
What I am is a rather eccentric creative designer. I Have posted this website online more as a sort of online business card.
The intention is not to go aggressively after individually designed commissions. No – in fact should I be approached and consulted on an idea it would have to be totally suited to the style within which I design and work for me to undertake the Design.
Having said that I am more that willing to engage with you on the initial concept and creation of your initial planning and where possible send you in the correct direction if I am unable to create the desired concept that you are looking for.
Finally - what do I offer?
Typically it is in fact hard to describe but I will give it a shot, and if I am not clear the easiest would be for you to call me and explain what you are looking for and we can go from there.
Perhaps the best description that I could use to explain what I offer is this description. Now imagine those huge billboards next to the highways that have those cutout adverts that stickup and out of the frame of the billboard. Then picture a combination of that same cutout mixed with a proper sculpture. Somewhere in between that is the style of work that I do.
Example one…
You have a housing estate and want to have something striking and yet subtle near to the main entrance. Let us for this example say that it is a golfing estate. I would either design a 10 meter by 10 meter freestanding billboard style 3D combination of your logo and a stylized feature to be well lit up at night and equally gain great lighting combinations during the day.
If your estate is modern and contemporary then the design would or could be more of a minimalistic sculpture laser cut to computer specs and modern and weather proof by all standards.
However if your estate has an old world look with traditional rock walls and moss pathways, then a boiler cement logo, sculpture, water feature design might be more in keeping with the concept.
The design could be done to “hang” off the surrounding walls or again be mounted in a more sculpture related position – like say in the middle of a parking circle at the main entrance.
Perhaps what I need to point out here is that I am not interested in gaining recognition as the “artist” in the commission but rather in the skill of successfully blending the logo or theme into the feature.
Naturally with my history in the Lodge design side I would find doing a design for that side in fact very easy to do.
Here an example would be to produce an almost life sized 3D stylized version of a popular animal and place a few of them either near the nearest main highway as an advertisement or behind the fences of the reserve at different intervals to attract attention.
Generally the only real restrictions would be finances and scale of the project.
Example two…
Now in relation to actual architecturally cladding a normal building.
The 3D boiler cement concept that I have been working with on a smaller scale could be fairly easily ramped up and placed onto the side of any building.
Now the concept of a tattoo styalised type cutout as an outdoor advert or as a building decor cladding is not new, the concept and twist of the idea using more of the 3D styling could be done with a unique twist.
In a situation where the entire side of a 5 story building is to be clad – naturally in a situation of that scale the computer work would be consulted out to the graphics guys and the cutout work handled by water jet specialists.
A combination of the building’s name and a 3D picture/sculpture would be the easiest way to go, and it really would be a decision of scale and detail.
Very often a more subtle approach is not only the safer way to go but is more timeless.
One factor to shy away from in my opinion is to avoid the current trend that will so clearly date your building in the future. Think about those parquet floors that are so obviously from the same era.
Finally I am forced to put up a few pictures onto this site, and I am so very aware that whatever example that I choose to show might be the completely wrong concept that you were looking for and you will either become confused or worse think that your ideas and my style do not match.
So I would like to point out that my work has yet to photographed professionally and all the pictures here were probably simply taken on a cell phone camera and not likely to show anything to great effect.
If you have any questions please contact me directly.
Rob Anderson
+27116161072
+27825725446
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